Under the expansion of categories and scale, information technology capability has become a necessity

Under the trend of integrated sales of "whole house customization" (large home furnishings), personalized needs still exist, and with the increasing number of categories, there are higher requirements for front-end and back-end informationization. Software not only improves front-end design, display speed and quality to enhance conversion rates, but also focuses on the timeliness and accuracy of back-end production and delivery, and needs to be integrated throughout the entire category and process to better meet changing needs. Especially, the information technology capabilities of the front-end and back-end, or the necessary elements after the rapid expansion of the enterprise scale, to some extent determine the upper limit of the enterprise's development. In recent years, major home furnishing companies have also increased their investment in information technology research and development. In recent years, OPPEIN Home has maintained a stable R&D expense rate of 4.5-5.5%, and most of the top companies have more than 1000 R&D personnel, all of whom have begun to continuously iterate their front-end and back-end information software. This is a strategic and tactical change made to meet consumer needs, which will be a key element that small and medium-sized brands find difficult to follow up on.

In the process of information technology software iteration, major home furnishing enterprises have gradually shifted from outsourcing digital systems to independently developing specialized software, committed to front-end and back-end integration and software integration, ultimately achieving seamless integration of design, process, and production. Taking the OPPEIN CAXA system as an example, it integrates design renderings, quotations, wireframes, and ordering, saving at least 5 hours per order.

Front end marketing informatization significantly empowers dealers and better promotes traffic conversion rate improvement: The front end needs to quickly display customized renderings of the entire house to consumers and provide quotes, in order to achieve fast order completion and increase order completion rate. For example, OPPEIN has invested a large amount of funds in the layout of fully furnished homes. IBM has streamlined the information technology process and spent several years developing CAXA software. Since its launch in 2019, it has gradually integrated ordering and design functions for all categories. Full house custom cloud rendering only takes 30 seconds, realizing digital design and software integration, avoiding back and forth switching between different software, achieving the goal of easy design, easy ordering, easy production, and easy delivery, effectively improving transaction efficiency - from ordering to delivery, the cycle is shortened from 2-3 months to 15 days.

After the expansion of the scale, there is an urgent need to improve production efficiency and error rate. The advantages of backend informatization are becoming more and more obvious: in the case of multi category integrated sales with a large scale, software needs to achieve full category+full process integration, so as to quickly match front-end design solutions with backend automated production data, avoid the inefficiency and error problems of manual order splitting, greatly improve production efficiency, and shorten delivery time. In addition to Europa CAXA, Sofia and Gu Jia have also made phased progress in information technology. Among them, Sofia DIYHome has currently achieved integrated solution design, order uploading, automatic order splitting, and data-driven production, creating a flexible and collaborative production line, reducing the average delivery cycle of the factory to 7-12 days and significantly improving production efficiency. (Of course, there is still room for optimization of the software. According to grassroots research, some distributors have reported that the front-end design and display of DIYHome software still needs to be optimized. Compared to 3D Home and other software, there is still some room for improvement, but it cannot be denied that it plays a role in back-end informationization.).